ROLE SUMMARY

Reporting to the EMEA Senior Growth Marketing Manager, y ou will be part of the EMEA Marketing team which provides guidance and support to 12 countries in the EMEA region.

You’ll own the EMEA CRM strategy and ensure that the right conversion and retention programs are in place to effectively growth the databases and increase Hays’ customer lifetime value.

You’ll be responsible for designing and project managing the implementation of regional CRM campaigns aimed at strengthening our customer relationship.

Thanks to your knowledge and expertise, you’ll be the point of contact regarding CRM activities and support local marketers in defining the right campaigns and communications for their clients and candidates.

Besides the above CRM responsibilities, you’ll also manage the regional Marketing Qualified Leads strategy. You’ll make sure that enough leads are correctly identified and shared with the business to support continuous growth and that the right processes are in place to maximise both customer satisfaction and conversion.

We’re looking for an experienced and talented CRM specialist with a proven track record in CRM and lead management. You are the right person if you feel comfortable around data and can come up with creative solutions to overcome the company’s challenges.

Our ideal candidate has experience working in a multicultural environment and can manage several projects with different stakeholders at the same time. A curious mindset and the willingness to go the extra mile are also necessary.

SPECIFIC RESPONSABILITIES

• Manage and optimise the Contact Strategy for EMEA
• Oversee Hays’ customer journeys, identify main touch points and ensure that they are covered by the regional or local CRM programs
• Create and project manage the local implementation of new CRM programs
• Create and help roll out EMEA CRM campaigns
• Manage and improve local MQL activities
• Work collaboratively with the EMEA Business Analyst to implement new MQL processes and reporting
• Support and champion the use of Sales Force Marketing Cloud best practices and provide training to others.
• Collaborate with the EMEA Business Analyst to gather and interpret meaningful data, identify issues or trends, and turn these into tactical marketing initiatives
• Oversee and advise all CRM and MQL projects run in the region

REQUIRED SKILLS & COMPETENCIES

• +3 years’ experience in a CRM or email specialist role
• Knowledge and hands-on experience of Salesforce Marketing Cloud
• Experience managing internal customer databases and building attraction and retention programs
• Experience building and/or managing Marketing Qualified Leads strategy and processes
• Comfortable with manipulating data and using it to identify Marketing opportunities and improve ROI.
• Basic knowledge of HTML and Ampscript
• Excellent written and verbal English communication skills. The EMEA Marketing team works and communicate in English. Other European languages are a plus.
• Outstanding project management and organizational skills, including the ability to manage your own time and prioritise multiple tasks
• Strong creative problem-solving skills
• Ability to effectively create strong relationships with co-workers across functions and geographies. We are looking for someone who works well with everyone and on whom people feel they can rely.

WHAT WE OFFER

• The chance to be involved in crafting and strengthening the CRM strategy of a leading global recruiting group
• The chance to create CRM programs and see them being launched internationally
• The benefits of working in a multicultural environment
• Room to grow and take on more responsibilities in the future
• Hybrid working model

WHO WE ARE

With over 50 years of business success, we have built a reputation as the world leader in specialist recruitment and workforce solutions. But joining Hays isn’t just about being part of a global business leader; together with over 12,000 people across 32 countries, you’ll be making a difference in the world of work.

Backed by expert colleagues who want you to grow, you will have access to mark-leading tools, training, and resources so that you’re set up to thrive. Believing that personal growth leads to professional progression, you will feel heard, valued, and assured that we care about your wellbeing. This will enable you to reach your full potential, broadening your ability to make a positive impact on the world of work and leading to your own personal success.

Our EMEA (Europe, Middle East & Africa) business unit comprises 12 of the 33 countries in the Hays Group, covering most of Continental Europe as well as the UAE. This role sits within the Central EMEA Marketing team, which supports local marketers with their regional priorities and helps drive marketing value to our local businesses.

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